With the increasingly popular iPad reportedly selling 15.5 million units in the 2011 fourth quarter, thereby beating the sales of PCs from the world's leading PC manufacturer Hewlett-Packard, the PC makers are now struggling to match the Apple tablet.
The outrageous popularity of the iPad can be gauged from the Gartner statistics that the iPad - despite the availability of a horde of tablets, from manufacturers like Samsung, HTC, Dell, Motorola Mobility, and HP, among others - currently has a notable 66 percent share of the tablet market.
Apple's position in the tablet space is likely to strengthen further with the new, third-generation iPad appearing on the scene on March 16. Going by the statistics shared by Apple, the new tablet sold 3 million units in its debut weekend; and, as speculated by Piper Jaffray analyst Gene Munster, will probably generate a mammoth 438 billion in sales in 2012.
The dominance of Apple in the tablet arena has largely been a result of the fact that the iPad is an enviable combination of technical inventiveness and mass-market appeal. The tablet has not only made significant dents at the profits of the bigwig PC makers, but has also delivered a crucial blow to their egos.
About the remarkable success of the Apple iPad, Robert Brunner - a former Apple design chief who now runs Ammunition Group design firm - said: "The whole industry has been going nuts, trying to figure out how to compete with Apple. You can see the fear in their eyes."