In an attempt to bring on increased consistency to its Android platform in order to enhance its overall usability, Google has introduced a new set of design and style guidelines for the latest Android OS iteration – the Android Ice Cream Sandwich (ICS) version.

Google’s decision to release a new set of design guidelines for the Android ICS version is apparently an upshot of the criticism that, unlike the Apple iOS, the Android lacks enough unifying elements among third-party application; thereby resulting in a broken user experience (UI).

According to the information shared by Matias Duarte - Google’s director of Android user experience – with The Verge, the new guidelines will provide the developers with in-depth instructions, in terms of style and design, while building new applications.

Revealing that the Google will make the design guidelines available on a new Android Design website, Duarte – terming the launch of the Android Design website as “the second part of our Ice Cream Sandwich launch” - told The Verge at CES that the guidelines will be built out over time, so as to ensure that more detailed instructions and advice are duly included.

Further adding that the guidelines are essentially being aimed as developer resources, Duarte said that, to begin with, the guide will offer information about typography, color palettes and other suggested design elements, and will also comprise a list of components which form the structure of the Android UI.