According to reports, social networking giant Facebook is trading lawsuits with `Zuckerberg II', the Israeli social-media entrepreneur, Rotem Guez, who legally changed his name to Mark Zuckerberg on December 7.

While the social network is suing Zuckerberg II for allegedly violating the company's Terms of Service with his `Like Store' business; the entrepreneur has filed a lawsuit against the company for shutting down his `Like Store' profile.

Facebook has argued that Like Store's violation of its terms has come in the form of the fact that the company enables individuals as well as business entities on the social network to increase their `likes.' On the other hand, Zuckerberg II is arguing that Facebook has no right to shut down his profile.

The Israeli entrepreneur also apparently took Mark Zuckerberg's name because he knew that the name change would garner the attention of the media. He has wasted no time in opening Facebook and Twitter accounts under his new name; and also seemingly has a new `Mark Zuckerberg' passport.

In the wake of the name change, the social network, which has otherwise had a fairly easy time threatening to sue Guez, he was quite hopeful that it would be a somewhat strange PR move on the part of the social network to sue someone who had taken the name of its famous founder!