Giant PC manufacturer Dell has recently announced that it made a whopping $6.5 Million in revenues through links on the popular social micro-blogging website, Twitter. As confirmed by the company, its total followers on social networking sites, including Twitter, Facebook as well its won Direct2Dell and IdeaStorm, have now hit 3.5 million.

The number of people who have started following Dell tweets has hiked by 23% over the past 3 months alone, and in all, Dell's Twitter account, @DellOutlet has in excess of 14,71,000 followers. According to Bloomberg news "more than 100 employees send out the tweets to customers". Other popular Twitter accounts are @DellnoBrasil and @DellHomeSalesCA.

"We listen and learn from our customers directly. Our first version delivered the Dell Mini netbook with an apostrophe near to the traditional enter key, so people complained about hitting it instead of return. We developed and delivered a second version of the Dell Mini where the apostrophe key was moved", shared Dell's Senior Manager for Corporate Affairs, Richard Binhammer, who is much involved with the company's social marketing efforts.

Dell jumped onto the social media marketing bandwagon almost three years back, and is today one the leading brands making the most of the phenomena and reaping huge benefits.