Social media has become an integral part of life. Some of the mostly used words like ‘Tweet’ have found a place in the dictionary as well. Now the organizations are looking forward to use the social media as a most effective tool in reaching their target audience.

However, the some of the Human resource practitioners have informed that several organizations are not so excited about the use of these social media. They have restricted their employees to use these social media at workplace. But there are companies who believe that this is a good platform to attract their audience. They don’t even hesitate to use their own staffs or may hire specific people who can handle these social media.

The best example of this activity is Singapore Tourism Board. It has appointed Ms Shirley Eng for this purpose. Ms Shirley Eng is known as a dedicated "social conversationalist". Professional social network

LinkedIn was her brainchild. Now her job is to identify and develop relationships in the organization among the internal stakeholders.

This will help the firm in ensuring the real-time alerts. It will improve the quick response times for indirect responses as well.