Cisco has publicized the takeover of Content Management Systems (CMS) service provider ExtendMedia for an unstated amount.

Reports claim that ExtendMedia offers technology solutions and at the same time aides service providers to deliver video content on the basis of actual pay media and ad-supported business models.

The move will help Cisco develop the future generation offering making use of the technology of multi-screen IP video offerings build by ExtendMedia.

A statement released by Enrique Rodriguez, senior vice president and general manager at Cisco's Service Provider Video Technology Group, stated: "As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience."

Cisco further added that ExtendMedia's CMS software will be incorporated with the present offering of Cisco's IP video offerings in order to develop the core architecture of Cisco's next generation video services.

The firm tries to complete the deal in the first half of 2011.