Yahoo Japan has proclaimed the take up of location-based mobile advertising company, Cirius Technologies.

The current move aids in reinforcing its position in the booming mobile advertising market,

Cirius Technologies, is renowned as the firm behind the AdLocal mobile advertising platform, which aids the advertisers to offer advertisements based on physical location of users with the help of GPS, Cell-IDs and map coordinates.

The take up hints of the Yahoo's splurge in direction of location based services markets and at the same time focuses on web based services.

The financial details were not stated by Yahoo, but are believed that Cirius might have to shut down its branch office in Sunnyvale, California and channelize the staff to Yahoo Japan head quarters.

Yahoo will make use of AdLocal's dominant position in the $1 billion mobile advertising market to support the operations based in Japan.

The utilization of location-based tools to offer mobile adverts that yet needs to be pulled up by US, but claims to becoming infamous soon in Japanese market that has an approximate value of more than $1 billion.