Check latest hot topics and new pictures Last Updated: 4 February, 2012
Astro to buy a 80% stake in Turmeric Vision Private Limited

Astro to buy a 80% stake in Turmeric Vision Private LimitedMaster Chef, Sanjeev Kapoor may sell an eighty percent stake of his televison Company, Turmeric Vision Private Limited (TVPL) The Company slated to purchase the stake is Malaysia - based Astro All Asia Networks (Astro).

Astro has been interested in expanding its holdings for a while now and buying out an 80 percent stake in Turmeric Vision Private Limited (TVPL) will allow it to venture into other streams of the Media business.

The agreement will see Astro make an investment of Rs 122 crores. This investment will be used to set up a twenty -four hours channel concentrating on food. This channel will join the other lifestyle channel on Television, the NDTV Good Times. While cookery shows and competitions have become increasingly popular, there are no channels which deal with food around the clock. This Channel, co- owned by Sanjeev Kapoor and Astro will be the first such channel.

However, this is not the only investing that Astro has made in the recent past. The Malaysia - backed investor has also approached the Sun TV Group owned by Kalanithi Maran. Astro has also bought a twenty percent stake in Sun TV's private FM station called South Asia FM. The company now has important holdings in Airtime Marketing, Sun Direct DTH and Astro E- com.

This is sufficient evidence that Astro is serious about expanding its hold in India. The Sun TV network is one of the biggest Television Companies in the Country. The Political clout backing this Television Company is also considerable. The Company is also looking for cable operators and other television related help.

Astro's total investment in India is 1,000 Crores. The company is following through on its plans to make international investments. The Astro Group has been previously de- listed from the Bursa Malaysia as recently as June 2010.