The pioneer in the imaging technology, Fujifilm has launched its latest range AV digital cameras. These cameras come loaded with full HD compatibility with highly advanced technology.

Currently two models- The AV100 and AV150 are launched under its AV digital range. These cameras come with an option of 12.2 mega pixels and 14.0 mega pixels respectively. It also boasts of a powerful Fujinon 3x optical zoom lenses.

With the launch of these products and that too at an affordable range of Rs 4,999/- the company aims at out beating its archrivals that provide the feature of HD in their high end products. As the Japanese giant, has added this feature in its low priced product also.

As Kenichi Tanaka, Managing Director, FUJIFILM India said at the launch of the cameras that because of a strong global research and development facilities, the company is able to launch innovative products much in advance. And with the launch of these cameras the company proudly wears the tag of being the first company in India to roll out HD feature even in the entry level segments.

Thus the company expects a very favorable response from the consumers for this product.