All the services related to media had declared the launch of iPhone 4 except UK's Virgin Media.

Sources revealed that media carrier is on the phase of negotiations with Apple to discuss the issue regarding the launch of iPhone 4 through the various carriers on June 24. Media representatives of Virgin Media acknowledged that further developments with Apple on the matter of iPhone are soon expected to get resolved.

Reports also confirmed that soon after the launch of iPhone 4 on Apple handset, several UK service providers extend the broadcast right from the very first day of the announcement.

Other rivals of Apple had come out with new iPhone 4 for unusual payment like O2 launches iPhone 4 with £20 to be paid every month for those who have left on their existing contract.

All the UK telecom companies like 3Mobile, T-Mobile, Vodafone, Orange and O2 are planning to offer the same proposal.