Singapore Telecommunications Limited (SingTel) is set to introduce Asia’s first regional lifestyle HD channel ‘Li’ on mio TV from 19 August 2009. The ‘Li’ will telecast programs to cater to different customers with different tastes. It will air programs on Food, Home, Wellness, Travel and Style on the mio TV’s High-Definition platform in Singapore.

Mr. Tim Carmichael, Vice President, mio TV, SingTel said: “We are very pleased that our customers will be the first to view this exciting new channel.  Lifestyle programming is extremely popular in Singapore, and this channel hits all the right spots. We have no doubt that Li will very quickly become a favorite with our customers.”

The launch of channel will enable viewers in Singapore to experience exclusive regional and international programs, gratifying the urban affluent Asian with cosmopolitan outlook. The channel can be subscribed directly using mio TV on-screen guide or by calling at the SingTel Hotline at 1800 555 6000 from Monday to Saturday. The subscription charge will be $12.84/month or $10.70/month on a 12-monthly basis.

Ms Anne Chan, General Manager of LI TV ASIA, said: “Singapore’s High Definition new media platform mio TV is Li’s first launch territory.  We continuously observe a fast-evolving lifestyle trend in Asia, making the launch of lifestyle channel like Li timely.  We look forward to serving our viewers together with SingTel mio TV.”