A strong demand has led to an increase in flights by Firefly to its Ipoh-Singapore route from 1st September.

Via a statement, it was forwarded by Firefly marketing and communications head, Angelina Fernandez, that the flight frequency would be increased by carrier from four times a week to once a day.

She added that the carrier is optimistic that more travel and growth prospects between Ipoh and Singapore will be stimulated by the additional flights.

Increased confidence has been expressed by Community airline Firefly, which launched its Subang-Singapore flight this week, regarding the growth from all its routes to Singapore, based on a 70 to 75 percent load factor target set for each route.

According to managing Eddy Leong, the company is not projecting extraordinary profit or unusually high growth this year. He said that he was sure it would be in line with what has been planned for.

Firefly, the budget airline promoted by Malaysia Airlines, has started flights to Singapore from several Malaysian cities. The company plans regional expansion in month of July and will add more destination in order to increase capacity.

With the new service, Firefly would become the fourth no-frills carrier to fly the lucrative route from the Malaysian city of Kuala Lumpur to Singapore. The company will surely offer some stiff competition to rivals AirAsia, Jetstar and Tiger Airways in a market hit by the global economic slump.